Advertising Specifications
ISSUANCE AND CLOSING DATES
Published monthly and issued on the first week of the month. Closing date is the 5th of the preceding month of cover date. If new copy is not furnished by closing date, previous advertisement will be run. Cancellations not accepted after closing date.
PRINTED
Heatset, saddle stitched, 36 lb. web offset enamel, 200 lpi.
TRIM SIZE
10 - 3/4" x 13 - 1/4"
COPY ACCEPTANCE
Acceptance of copy is subject to approval by publisher.
AGENCY COMMISSION
15% to recognized advertising agencies. Can be earned only when publisher is supplied with electronic file, insertion order, and is paid within 30 days of invoice. Digital files alone do not qualify for in-house agency discount.
TERMS
2% 10 days, net 30 days
PAYMENT
Prepayment must accompany all first-time advertiser insertions.
CONTRACT COMPLETION
When entire schedule as per contract is not completed, advertiser will be rebilled at rate earned plus cancellation fee.
Ad File Format:
Our platform is Mac OSX, using Quark 6.0, Photoshop or Illustrator. All files should output to: minimum 150 lpi / 300 dpi; maximum 200 lpi / 400 dpi. Ad files and images must be named using no more than 16 characters, with no punctuation or spaces. A file extension needs to be included (.qxd, .pdf, .tif, .eps, .ai, .psd, etc.)
High-resolution PDF and X-1a files are accepted when created in Acrobat Distiller 6.0 using our PPD job options, which can be downloaded from our Web site or e-mailed by our production department (production@sm-online.com). Click here for these job options (PPD files / Quark Print Styles) - File must be compressed.
Fonts:
Fonts must be embedded or saved as outlines. Screen and printer fonts must be supplied. We reserve the right to substitute fonts when necessary.
Color:
All color must be CMYK mode (no Duotones and no RGB).
Bleeds (Full Page Ads Only):
Full page ads that bleed must be labeled 'bleed' and contain correct crop marks, offset at 12 pt, which must appear on the proof. Full page ads without correct crop marks will be centered on the page.
Proofs:
All ads require proofs of the submitted file, printed at 100%. Advertisers should indicate whether a color proof or a Certified ColorPress Proof is being sent. Otherwise, the ad file will be run to SWOP standards, and the publisher will not be responsible for color output.
Send a CD with native files (see Ad File Format) and a color proof - shipped to 100 Willenbrock Rd, Oxford, CT 06478
INTERNET TRANSMISSION OF AD FILES:
Please indicate name of advertiser, contact information and publication month. Please indicate the origination of the file, e.g., created in Adobe Illustrator, saved as outlines, etc. All files transmitted electronically should be bundled into a .sit or .zip file.
E-mail your files to: prod@zp-production.com.
DO NOT COPY the account executive with the file attachment.
For detailed instructions and current information, e-mail your request to: production@sm-online.com.
Advertising Sizes
* Click to download page template as PDF.
| Full page spread | 20-1/2" | x | 12-1/2" | |
| Full page spread/bleed | 21-3/4" | x | 13-1/2" | |
| * Full page bleed | 11" | x | 13-1/2" | |
| * Full page | 9-5/8" | x | 12-1/2" | |
| Jr. page | 7-1/4" | x | 10" | |
| 1/2 horizontal | 9-5/8" | x | 6-3/4" | |
| 1/2 vertical | 4-5/8" | x | 12-1/2" | |
| 1/3 horizontal | 7-1/4" | x | 6" | |
| 1/3 vertical | 4-5/8" | x | 9" | |
| 1/4 horizontal | 7-1/4" | x | 4-1/2" | |
| 1/4 vertical | 4-5/8" | x | 6-3/4" | |
| 1/4 vertical #2 | 2-1/4" | x | 12-1/2" | |
| 1/6 square | 4-5/8" | x | 4-1/2" | |
| 1/6 vertical | 2-1/4" | x | 9" | |
| 1/8 horizontal | 4-5/8" | x | 3-3/8" | |
| 1/8 vertical | 2-1/4" | x | 6-3/4" | |
| Trim Size | 10-3/4" | x | 13-1/4" |
