According to our readers, Servicing Management plays a crucial role in communicating information about products and services for their businesses. Our readers rely on Servicing Management to develop, influence and support purchase decisions.


Servicing Management readers


...are experienced professionals

9 out of 10 readers have been employed in the mortgage industry for more than 10 years.


...Read it more

Pass-along readership is 3.4 readers per copy. This means the total readership is over 51,000.


...Read it often

94% of readers read at least 3 out of every 4 SM issues.


...Save issues for future reference

75% of readers save their copies for future reference.



  Readership Study

   Actions our readers took based on ads seen in Servicing Management:

Discussed an ad/article with someone else in the company:
72%
Referred an ad/article to someone else in the company:
78%
Contacted an advertiser:
26%
Recommended the purchase of a product or service:
23%

   SM is readers' first choice for industry information

Which publication do you rely on most for servicing information?

Servicing Management
84%
Mortgage Servicing News
12%
National Mortgage News
2%
Mortgage Banking
1%
Other
1%


Which publication is the most objective in its editorial content?

Servicing Management
74%
Mortgage Banking
13%
National Mortgage News
7%
Mortgage Servicing News
5%
Other
1%


Which publication is the best resource for finding new services and/or vendors?

Servicing Management
82%
Mortgage Banking
5%
Mortgage Servicing News
5%
National Mortgage News
2%
Other
6%


Which publication has the best exclusive coverage of the mortgage servicing industry?

Servicing Management
73%
Mortgage Servicing News
14%
Mortgage Banking
8%
National Mortgage News
5%
Other
0%

  Readers by Type of Firm

   SM readers are personally involved with the following functions
   when it comes to performing, purchasing or outsourcing:

Default Management
51%
Foreclosure/Bankruptcy/Eviction
50%
Vendor Selection
47%
Loss Mitigation/Borrower Contact
46%
Taxes/Escrow
46%
Flood/Hazard Compliance/Lender-Placed Insurance
42%
Payment Processing/EBPP/Remittance
38%
Systems and Software
38%
Valuations: BPOs, Appraisals, AVMs
37%
Due Diligence
34%
REO Management/Disposition
34%
Title: Assignment/Release/Re-conveyance
32%

2012 Readership Study PDF

Click to download SM's Readership Study using Acrobat Reader. (Requires Adobe Acrobat Reader)


FOR ADVERTISING DETAILS, CONTACT:

Vanessa Williams, Account Executive
E-mail: williams@sm-online.com
(800) 325-6745, ext. 233
FAX: (203) 262-4680
OR WRITE TO: P.O. Box 2180, Waterbury, CT 06722
SHIPPING ADDRESS: 100 Willenbrock Road, Oxford, CT 06478